Channel Marketing Manager - SMS and Push Notifications

Job Summary

We are seeking a dedicated Channel Marketing Manager to develop, deploy and optimize SMS and push notification marketing communications to our customers across multiple markets within our app and text applications. This role will serve as a critical member of cross-functional efforts to deliver a cohesive customer experience.

The ideal candidate for this role is an experienced marketer with a track record of developing and deploying efficient, effective campaigns with a focus on SMS and Push Notifications. Success in this role will rely on a high degree of organization and attention to detail, and excellent follow-through.

Essential Duties and Responsibilities

• Drive the development, deployment and optimization of SMS and Push marketing campaigns across multiple markets with high attention to market-specific nuance and regulations
• Communicate effectively with stakeholders to define requirements and campaign goals, provide updates and solicit feedback to ensure all campaigns and projects are aligned with broader marketing initiatives
• Collaborate cross-functionally with Brand and Design teams to develop compelling marketing content, including copywriting
• Build, schedule, evaluate and optimize campaigns and automations
• Measure and analyze campaign performance to maximize results; Provide regular reports and insights on campaign performance, trends and recommendations for improvement
• Conduct A/B tests and analyze results to optimize subject lines, content, layout, send times and calls-to-action for improved engagement and conversions
• Collaborate on other marketing projects such as seasonal campaigns or efforts to gather customer insights and feedback
• Other duties as assigned, contributing to our overall marketing objectives
   

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 5 years of professional experience in hands-on email marketing execution and campaign management
  • Experience working in a highly regulated industry a plus
• Proficient in managing marketing platforms, tools and strategies to build and deploy SMS and Push Notification campaigns
• Experienced in copywriting and content creation
• Familiarity with marketing automation, segmentation, and A/B testing methodologies to deliver effective communications
• Strong attention to detail while operating in a fast-paced environment
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
• Excellent communication and collaboration skills
• Can learn systems/platforms and programs quickly, and adapt to ever-changing markets
• Ability to work independently with little supervision; highly organized with strong time management skills
• Self-motivated, results-driven and action-oriented

This is a hybrid role based at Verano HQ (224 W. Hill St, Chicago IL 60610)

Verano requires all applicants to have permanent United States work authorization (U.S. Citizen or Permanent Resident)

About Verano

Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNOF), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners, including Cabbage Club™, an innovative annual membership program offering exclusive benefits for cannabis consumers. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, (the) Essence™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano’s active operations span 14 U.S. states, comprised of 15 production facilities with over 1.1 million square feet of cultivation capacity. Learn more at www.verano.com.