Manager, Content

This role requires onsite presence four days per week.

Job Summary: 

We’re looking for a skilled and versatile Content Writer to join our Brand Marketing team. This role blends storytelling, strategy and sharp execution across a wide range of channels—from brand and campaign copy to digital, social, blog and product content. The ideal candidate is an experienced writer who can move fluidly between voices and brands, developing copy that’s compelling, on-brand, and built to perform.

Essential Duties and Responsibilities: 

• Lead concepting and copywriting across campaigns, product launches, brand storytelling, and marketing initiatives.
• Write and edit content for digital, retail, and owned channels, including websites, email, SMS, paid media, social, in-store signage, and video scripts.
• Translate brand strategy and positioning into clear, consistent, consumer-facing language.
• Manage multiple brand narratives simultaneously—balancing creative voice with business objectives.
• Collaborate with Designers, Strategists and Marketers to ensure copy enhances visual and experiential storytelling.
• Oversee copy development timelines, maintain editorial consistency, and enforce best-in-class writing standards.

You’re A Great Fit If You 

• Have a knack for turning creative briefs into copy that connects and converts.
• Love balancing creativity with clarity.
• Can shift effortlessly between voices—writing for playful lifestyle brand one day and a premium brand the next.
• Bring collaborative, proactive and curious mindset to everything you do.

Minimum Qualifications: 

• Bachelor’s degree in Marketing, Communications, Journalism or related field (or equivalent experience).
• Minimum 5+ years of professional writing experience, ideally in consumer-facing CPG, lifestyle or retail brands.  
• Proven ability to craft smart, engaging and on-voice copy across diverse formats and platforms.
• Strong understanding of brand tone, storytelling, and audience segmentation.
• Experience working in fast-paced, multi-brand or agency environment.
• Excellent editorial judgment, grammar and attention to detail.
• Familiarity with SEO, digital UX copy best practices, and performance-driven content.

Additional Requirements: 

• Must be authorized to work in the United States. 
• Must be 21 years of age or older. 

Physical and Mental Demands: 

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position. 

Working Environment: 

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position. 

EEO Statement: 

Verano Holdings is proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity, and social justice and are committed to securing a better, brighter way forward for our employees, our markets, and our communities.