Regional Manager of Retail Marketing
Chicago, IL, US, 60610
Essential Duties and Responsibilities
- Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights
- Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to our physical stores
- Create, manage, and execute promotion and discount strategies by market
- Use analytics to make business decisions
- Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives
- Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience
- Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
- Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps
- Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions
- Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities
- Responsible for adhering to marketing budget
- KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio
- Perform other duties as assigned by leadership.
Minimum Qualifications
- Bachelor's degree required
- 5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution
- Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments
- 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred
- Experience contributing to the retail and marketing planning process in a matrixed organization
- Excellent project management skills
- Strong customer focus and relationship orientation
- Exceptional written and verbal communication skills
- Regional and national travel required
Preferred Qualifications
- Comfort with analytics and strong business acumen
- Strong understanding of retail marketing and ecommerce
- Ability to pivot priorities quickly and effectively as needed
- Experience developing all aspects of marketing eco-system
- Proven mastery of product launch protocol
- Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel
Nearest Major Market: Chicago