Regional Marketing Manager

Essential Duties and Responsibilities

• Drive data-informed promotional strategy for specific markets to achieve Retail revenue goals, while maintaining flexibility to adapt to changes in market conditions 

• Oversee and maintain program calendars, and configure and manage discounts across multiple POS systems to ensure accuracy and compliance with business objectives 

• Within E-Commerce platform, build and maintain promotions and associated online menus to drive customer redemption 

• Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights 

• Develop strategies and action plans for Retail Marketing including promotional events, partner collaborations and community outreach initiatives 

• Work cross- functionally with Retail, Commercialization, and Operations to deliver best-in-class marketing to launch and support product roadmaps 

• Maintain deep knowledge of the consumer, markets, competitors and trends to develop data-driven plans to capitalize on opportunities 

• Responsible for adhering to marketing budget 

• KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio 

• Collaborate on other marketing projects such as seasonal campaigns or efforts to gather customer insights and feedback 

• Other duties as assigned, contributing to our overall marketing objectives 

Minimum Qualifications

• Bachelor's degree required 

• 5+ years working in Marketing with a focus on promotional strategy and execution 

• Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments 

• 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred 

• Experience leading a team in a matrixed organization 

• Experience contributing to the retail planning process 

• Excellent project management skills 

• Strong customer focus and relationship orientation 

• Exceptional written and verbal communication skills 

• Regional and national travel required 

Preferred Qualifications

• Comfortable with analytics and strong business acumen 

• Strong understanding of retail marketing 

• Ability to pivot priorities quickly and effectively as needed 

• Experience developing all aspects of marketing eco-system 

• Proven mastery of product launch protocol 

• Experience with media buying and budget management 

• Comfortable with analytics and strong business acumen 

• Strong understanding of retail marketing 

• Ability to pivot priorities quickly and effectively as needed 

• Experience developing all aspects of marketing eco-system 

• Proven mastery of product launch protocol 

• Experience with media buying and budget management 

• Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel 

About Verano

Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNOF), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners, including Cabbage Club™, an innovative annual membership program offering exclusive benefits for cannabis consumers. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, (the) Essence™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano’s active operations span 14 U.S. states, comprised of 15 production facilities with over 1.1 million square feet of cultivation capacity. Learn more at www.verano.com.