Sr. Marketing Manager - Product Strategy

The Sr. Marketing Manager, Product Strategy is responsible for driving the company’s product marketing strategy to support revenue targets across its product portfolio, managing the product roadmap, and overseeing its development pipeline in close coordination with cultivation, production, sales, procurement, and other cross-functional teams. The Sr. Manager will spearhead product strategy and provide direction surrounding new product launches, brand launches, new market rollouts, enterprise pricing & promotions, key account development, etc.

Essential Duties and Responsibilities:

• Develop national and market-specific product marketing plans working closely with brand marketing, wholesale marketing, retail marketing, digital, sales, analytics, procurement, and in-market teams to identify the most efficient marketing strategies to meet overarching business objectives, including revenue growth and margin expansion across the product portfolio.
• Leverage consumer insights, competitive analysis, consumption data, and other market-specific trends to identify actionable insights to grow and evolve the product portfolio across the Verano footprint.
• Maintain strategic oversight of product marketing programs as well as campaign tracking, results reporting, trend analysis, consumer insights and recommendations.
• Manage the product pipeline throughout the commercialization process, working with the cross-functional team to evolve product concepts, assess their viability, and bring them to market with best-in-class go-to-market plans.
• Hold regular meetings with sales and production teams to review pipeline progress, resolve challenges, and present possible solutions.
• Collaborate with the commercial team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, both internally and externally.
• Identify short-term and long-term planning and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
• Attend and/or participate in events, conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
• Managing one direct report and potential additional team members as team evolves.

• Other duties as assigned.

Minimum Qualifications:

• A bachelor’s degree in marketing or an applicable degree, with an MBA preferred but not required.
• 5+ years’ experience in a Wholesale Marketing or Brand/Product marketing role. Experience in Fortune 500, highly regulated industries or high-growth/emerging markets a plus.
• Experience in marketing product portfolios and an understanding of CPG pricing strategy, working interdepartmentally to manage development and implementation of roadmap, focused on bottom line performance and topline growth.
• Superior time management and organizational skills and ability to meet deadlines – detail-oriented.
• An analytical mind and ability to think critically while absorbing data from several inputs.
• Ability to work both independently and as part of a team.
• Familiar with MS Word, Excel, and PowerPoint and capable of creating visually compelling presentations.
• Proven knowledge of communications and marketing ethics and best practices.
• Must be authorized to work in the United States.
• Must be 21 years of age or older.