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Director, Wholesale Sales

Requisition ID:  7875
Department:  Commercial - Wholesale
Travel: 
Location: 

Jessup, MD, US, 20794-9546

Workplace Type: 
Shift: 

Verano Holdings Corp. (CSE: VRNO) (OTCQX: VRNOF), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano offers a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners and produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano’s active operations span 13 U.S. states, comprised of 14 production facilities with over 1,000,000 square feet of cultivation capacity. Learn more at www.verano.com.

Job Summary

As the Director of Wholesale, you will be responsible for the successful management of the Sales team across 3 US states. Ensure the growth and development of long-term partnerships that positively impact growth of brand position, market share, and distribution in each operational state. In addition, direct a wide range of sales activities and implement new strategies throughout new and existing wholesale markets.  

Essential Duties and Responsibilities

  • Provides leadership to sales organizations by guiding and influencing direct reports to follow the directives necessary to accomplish company objectives, measuring, evaluating through reports, work-withs and program implementations to maximize sales, field-marketing opportunities, and deliver financial objectives in market. 
  • Set short- and long-term priorities and develops annual goals while adhering to budgeting, forecasting, and financial control processes. 
  • Partner with Marketing to support branding, advertising, and pop-up events.  
  • Work closely with Compliance to understand the rules and regulations of each market, both current and future. 
  • Advocate Company values and way of business, ensuring they are embedded in the sales organization. 
  • Understands and oversee P&L to provide financial suggestions and support to C-Suite and achieve overall national market objectives. 
  • Conduct sales reviews with each region to address market specific tactics, revise forecasts, and support achievement of client and business priorities. 
  • Establish and maintain high-level, executive contact with accounts, focusing on the establishment and maintenance of strategic relationships. 
  • Support Organizational Integrity by maintaining product and company reputation through adherence of federal and state regulations. 
  • Other duties as assigned by leadership.  

Minimum Qualifications

  • Bachelor’s degree in Business Management or related discipline. 
  • Minimum of 8 years’ experience in Sales. 
  • Must have at least 4+ years of people management experience. 
  • Ability to travel 20% (additional travel may be required based on business needs) 
  • Previous experience in the cannabis industry, CPG sales, or wholesale spirit and beverage alcohol industry preferred. 
  • Goal and Deadline Driven. 
  • Self-motivation with an ability to motivate others in a positive and constructive manner.  
  • Proficient in Microsoft Office Suite. 
  • Must be detail-oriented. 
  • Ability to adapt and shift priorities at a moment’s notice. 
  • Extremely perceptive person who is capable of relating to individuals at all levels. 
  • Present themselves professionally and ethically. 

We are proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity and social justice and are committed to securing a better, brighter way forward for our employees, our markets, and our communities.  

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