Account Executive

Requisition ID:  5630
Department:  Commercial - Wholesale

Sharon, MA, US, 02067-1630

Workplace Type: 

Verano Holdings Corp. (CSE: VRNO) (OTCQX: VRNOF), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano offers a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners and produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano’s active operations span 13 U.S. states, comprised of 14 production facilities with over 1,000,000 square feet of cultivation capacity. Learn more at

Job Summary

Verano Brands, a vertically integrated cannabis company, is seeking an Account Executive (AE) to launch and expand our branded products in the Massachusetts market. The AE will be responsible for securing, developing, and managing retail accounts at medical and recreational dispensaries throughout the state.  This individual needs to be driven, results-oriented and possess an entrepreneur-like mentality with a history of meeting and exceeding sales objectives with B2B accounts. 

The AE will be working to increase the company’s market share, with responsibility for developing and maintaining key customer relationships and promoting the company’s brands in effective and creative ways within their scope of authority. It will be critical to take ownership of the assigned territory by creating a plan that aligns with our strategic vision, ensures account needs are addressed, promotes our branded solutions, and leads to goal achievement. 

Essential Duties and Responsibilities

  • Identify and qualify prospects, capture new accounts, and expand our share of spend within each account. 
  • Develop and expand accounts with strategic relationships at various levels, with focus on those that influence sales velocity and wholesale buying.  
  • Highly active in setting appointments, in-person visits, email, and cold calls. 
  • Identify key market feedback on product preference and quality – product positioning. 
  • Act on sales trends, as they affect company brands, by monitoring competitors’ products, market research and account requests. 
  • Routine product introductions on all new and existing products while leveraging and properly utilizing marketing collateral within all assigned retail accounts. 
  • Educate accounts on products through provided marketing materials and in-store visits as well as strategic educational demos.  
  • Regular and disciplined CRM management. 
  • Maintain consistent communication with management with a clear overview of the market and sales dashboard.  
  • Actively communicate with operational partners and provide guidance on topics such as packaging, processing, training, and social media. 
  • Work to satisfy customers’ needs and requests, respond to their queries in a timely manner and aspire to deliver an excellent customer experience. 
  • Adhere to company and state regulations including regulatory knowledge and standards compliance.  

Minimum Qualifications

  • High school diploma, GED, or equivalent required.  
  • Proven B2B sales experience with a consultative approach and experience finding growth opportunities via solution-based selling. 
  • Accustomed to managing accounts across a statewide territory. 
  • Ability to deliver training to employees and large teams.  
  • Understanding medicinal benefits of cannabis and the underlying science. 
  • Experience dealing with highly regulated products within a complex supply chain. 
  • Self-driven and organized with a high-level of attention to detail and ability to deliver on deadlines in a fast-paced environment 
  • Extensive state-wide travel is required working on the road 4-5 days a week. 
  • Proven track record that demonstrates the ability to negotiate closings and reach or exceed sales goals. 
  • Experience with CRM utilization. 
  • Must be authorized to work in the United States.  
  • Must be 21 years of age or older.  
  • Must be able to register with the state’s cannabis commissions as an agent.  

Preferred Qualifications

  • Cannabis sales experience  
  • Existing relationships with dispensaries in the Massachusetts area.  
  • Experience working with dispensary buyers/purchasing managers 

Physical and Mental Demands

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position. 

Working Environment

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position. 

We are proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity and social justice and are committed to securing a better, brighter way forward for our employees, our markets, and our communities.